PRISMA
AUTOCOMPLETE FOR GTM
PRISMA is the operational ontology for sales and marketing.
The First AI-Native GTM Ontology
Our machine-readable data model unifies every element of your GTM. By pre-computing your GTM to every company, PRISMA transforms revenue growth from human art into AI-native science.
ONTOLOGY and DATA MODEL
Encode your ICPs, personas, offers, content and workflows into a unified model
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Define every GTM concept: ICPs, personas, offers, and workflows — within a structured, interoperable schema that powers AI-native reasoning.
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Fuse fragmented GTM data across systems into a single model that learns relationships, context, and performance over time.
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Distribute intelligence across specialized models — aligning human expertise, AI models, and data layers into one adaptive GTM brain.
PROFILES
Digital twin of company buyers and sellers: adaptive, machine-readable, always on
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Capture dynamic representations of every GTM: continuously update context across touchpoints — intent, firmographics, behavior — creating adaptive digital twins of your ideal customers.
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Map initiatives, intent, and engagement data into agent-ready records that adapt in real time.
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Track lineage, compliance, and change history across all GTM data chains — ensuring integrity, trust, and explainability for AI systems.
PROTOCOLS
Open standards that replace brittle playbooks with interoperable GTM logic.
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Rebuild GTM infrastructure around open protocols: shared schemas that let sales, marketing, and Ops speak the same language. This enables coordination between agents, humans, and systems.
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Expose GTM data, insights, and actions through a single programmable layer that powers interoperability across your tech stack.
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Collaborate through shared GTM standards — open, extensible frameworks that evolve with the ecosystem and allow for community updates.
HOW IT WORKS
A live semantic data model that unifies your GTM “nouns” (accounts, singals, channels) and “verbs” (campaigns, offers, outreach), and let’s agents act with policy and audit.
HOW A COMPANY USES PRISMA
Take your existing human GTM process and turn it into code
USE CASES
MARKET GRAPH
Map the GTM landscape: identify demand patterns, segments, and signals across markets
ACTIONS
Design adaptive GTM plays: orchestrated actions that align humans, agents, and data for impact.
INFERENCE
Turns fragmented GTM data into a unified intelligence layer: maps relationships, connects systems, reveals patterns.
SCORING
Quantify fit, intent, and readiness using PRISMA’s industry standardized models that continuously learn
OFFERS
Build differentiated value: architect modular offers that evolve with context
WORKFLOW
Unify GTM execution: automate, measure, and audit the flow of dat actions from signal to sale
About OpenGTM
OpenGTM is an AI + GTM Research Lab behind PRISMA, the first AI-native ontology for GTM. PRISMA turns fragmented GTM motions into codified, agent-ready infrastructure.
Our work spans PRISMA, the ontology backbone; our Research Lab, where new standards and benchmarks are forged; and Transformer, guiding enterprises into the GTM SuperIntelligence era.
More From OpenGTM
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