OpenGTM Research Lab

Open Sourcing GTM Innovation

A frontier GTM research lab for the intelligence age. GTM Evals, standards, benchmarks and AI-native analyst research more aligned to the future.

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GTM Evals for GTM TEAMS

How does your GTM stack up to AI-native companies?

GTM Evals for VENDORS

Should buyers choose your GTM product?

WHAT WE DO

Frontier GTM Research
We eval vendors, tools, strategies and humans with AI-native benchmarking.

Open Standards
Our research is open-source and community-driven, ensuring companies don’t get locked into stale reports or legacy analysts.

Compete with Giants, Differently
Where incumbent analyst firms monetize opacity, OpenGTM Research Lab focused on clarity and speed.

BRIDGING THE AI + GTM GAP

OpenGTM is the world’s first independent research lab dedicated to AI-native GTM. Our research spans the full GTM stack—from AI models and everyday tools to product comparisons and evals.

RESEARCH CATEGORIES:

  • Benchmarks & Evals: industry-leading GTM Evals for agents and humans measuring speed, creativity, modalities, effectiveness, ROI and more.

  • Ontologies and Data Models: data infrastructure mapping relationships between data (create industry-standard ICP scoring, personas, segmentation, workflows)

  • Frameworks & Reference Architectures: open standards, models, and assets to help companies transform faster

  • Protocols & APIs: new protocols and standards for interoperability

  • AI Transformation: shared frameworks to shift from human-first to agent-first GTM

Products from OpenGTM Research

  • For Vendors
    Independent benchmarking and evaluations of platforms, agents, strategies—helping vendors validate performance and stand out.

    For GTM Teams
    AI + GTM evaluations and benchmarks that compare your performance against peer companies.

  • OpenGTM Members receive benchmarking, evals, GTM datasets, reference architectures and eval harnesses. Reproducible, transparent, and vendor-neutral.

  • Hire OpenGTM as your outsourced research arm to accelerate discovery and break new ground without slowing down.

TALK TO US

Companies We Focus On

Independent analysis of the most influential AI + GTM companies

More From OpenGTM

PRISMA

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